By Nancy Lynch Street,Marilyn J. Matelski
Case reports of yankee companies which have been winning in China additionally contain a brand new bankruptcy detailing American company participation within the 2008 Beijing Olympics. Reflecting upon the altering nature of chinese language consumerism and overseas company habit, the authors shut with particular feedback for these drawn to doing company in China.
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Extra resources for American Businesses in China: Balancing Culture and Communication, 2d ed.