By Glenn Bowdin,Johnny Allen,Rob Harris,Ian McDonnell,William O'Toole
Events Management is the must-have introductory textual content offering an entire A-Z of the foundations and practices of making plans, coping with and staging occasions. The book:
- introduces the suggestions of occasion making plans and management
- presents the examine of occasions administration inside an educational environment
- discusses the main elements for staging an occasion, masking the complete method from production to evaluation
- examines the occasions inside of its broader company context, masking affects and occasion tourism
- provides a good advisor for manufacturers of events
- contains studying pursuits and overview inquiries to consolidate learning
Each bankruptcy includes a real-life case learn to demonstrate key innovations and position conception in a pragmatic context, in addition to getting ready scholars to take on any demanding situations they could face in dealing with occasions. Examples comprise the Beijing Olympic video games, Google Zeitgeist convention, overseas Confex, Edinburgh foreign pageant, perfect domestic express and Glastonbury Festival.
Carefully developed to maximize studying, the textual content presents the reader with:
- a systematic consultant to organizing profitable occasions, studying components comparable to staging, logistics, advertising, human source administration, keep watch over and budgeting, hazard administration, affects, evaluate and reporting
- fully revised and up to date content material together with new chapters on sustainable improvement and occasions, views on occasions, and improved content material on advertising, felony matters, danger and overall healthiness and defense management
- a companion site: www.elsevierdirect.com/9781856178181 with extra fabrics and hyperlinks to web content and different assets for either scholars and lecturers
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