By Larry J. Goldstein,David C. Lay,David I. Schneider,Nakhlé H. Asmar

Amplamente adotado e aclamado, este livro-texto apresenta o cálculo de maneira intuitiva em aplicações da vida genuine contemporânea na administração e nas ciências biológicas e sociais. O autor mantém a bem-sucedida fórmula das outras edições , juntando uma quantidade substancial de análise de gráficos e provas geométricas informais com abundância de exercícios.O texto apresenta os conceitos de forma clara com inúmeros exercícios, mantendo o rigor matemático. Além disso, considera os problemas reais e potenciais enfrentados pelos estudantes na aprendizagem da matéria. Inclui inúmeros exercícios para os alunos praticarem os conceitos apresentados.

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