By Yonatan Levy

rules. all of us have them. yet what makes a few rules higher than others? How can we determine which rules will paintings and which of them we will permit cross? How will we take a normal notion and hone in on its absolute best elements? extra in particular, how can we take an concept and remodel it right into a groundbreaking electronic product?

Yonatan Levy is a product chief with over a decade of expertise in electronic product improvement; he's additionally a classically educated artist who has exhibited his works in Europe, Israel, and Hong Kong. In his first booklet, Levy stocks with us his personal arsenal of time-tested thoughts that fuse creative views with the dynamic calls for of today’s excessive tech undefined. Twenty-four of Levy’s unique sketches accompany his textual content.

The different principles isn’t an how-to publication; Levy doesn’t think in a “one measurement suits all” method of taking pictures our so much unconventional and robust principles. quite, in every one of his vignettes, Levy invitations the reader right into a dialogue designed to foster creativity and incubate innovation. He explores the best way to embody uncertainty, keep away from complacency, brush aside the most obvious, welcome injuries, love our craft, summon suggestion, and—most of all—use paintings itself because the holy grail of creativity.

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